Monday, December 3, 2007

Brand Names

How the famous Brand's Name originated

Interesting facts behind some of the most famous brands. There are many companies / brands / products whose names were derived from strange circumstances.

This was actually the financier's daughter's name.

This came from name of the river Adobe Creek that ran
behind the house of founder John Warnock.

Apple Computers
It was the favorite fruit of founder Steve Jobs. He was three months
late in filing a name for the business, and he threatened to call his
company Apple Computers if the other colleagues didn't suggest a
better name by 5 O'clock.

It is not an acronym as popularly believed. It is short for San Francisco.

This name was formed by using Comp, for computer, and PAQ to denote a
small integral object.

The name was derived from the founder's name Dr. Michael COwpland. It
stands for COwpland Research Laboratory.

The name started as a joke boasting about the amount of information
the search-engine would be able to search. It was originally named
'Googol', a word for the number represented by 1 followed by 100
zeros. After founders Stanford graduate students Sergey Brin and Larry
Page presented their project to an angel investor, they received a
cheque made out to 'Google'

Founder Jack Smith got the idea of accessing e-mail via the web from a
computer anywhere in the world. When Sabeer Bhatia came up with the
business plan for the mail service, he tried all kinds of names ending
in 'mail' and finally settled for hotmail as it included! The letters
"html" - the programming language used to write web pages. It was
initially referred to as Hot Mail with selective uppercasing.

Hewlett Packard
Bill Hewlett and Dave Packard tossed a coin to decide whether the
company they founded would be called Hewlett-Packard or

Bob Noyce and Gordon Moore wanted to name their new company 'Moore
Noyce' but that was already trademarked by a hotel chain so they had
to settle for an acronym of Integrated Electronics.

Lotus (Notes)

Mitch Kapor got the name for his company from 'The Lotus Position' or
'Padmasana'. Kapoor used to be a teacher of Transcendental Meditation
of Maharishi Mahesh Yogi.

Coined by Bill Gates to represent the company that was devoted to
Microcomputer Software. Originally christened Micro-Soft! , the '-'
was removed later on.

Founder Paul Galvin came up with this name when his company started
manufacturing radios for cars. The popular radio company at the time
was called Victrola.

Larry Ellison and Bob Oats were working on a consulting project for
the CIA (Central Intelligence Agency). The code name for the project
was called Oracle (the CIA saw this as the system to give answers to
all questions or something such). The project was designed to help use
the newly written SQL code by IBM. The project eventually was
terminated but Larry and Bob decided to finish what they started and
bring it to the world. They kept the name Oracle and created the RDBMS
engine. Later they kept the same name for the company.

It originated from the Latin word 'sonus' meaning sound, and 'sonny' a
slang used! By Americans to refer to a bright youngster.

Founded by 4 Stanford University buddies SUN is the acronym for
Stanford University Network. Andreas Bechtolsheim built a
microcomputer; Vinod Khosla recruited him and Scott McNealy to
manufacture computers based on it, and Bill Joy to develop a
UNIX-based OS for the computer.

The word was invented by Jonathan Swift and used in his book
'Gulliver's Travels'. It represents a person who is repulsive in
appearance and action and is barely human. Yahoo! Founders Jerry Yang
and David Filo selected the name because they considered themselves

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